Jelena Drobac (1982, Belgrade, Serbia) graduated in graphic design at the Faculty of Applied Arts and received her PhD.Arts at the Interdisciplinary Art Studies, University of Arts in Belgrade. Since 2007, she has worked at the Academy of Technical Applied Studies in Belgrade, currently as a professor of vocational studies and as the Head of the Design Department.

Active on the international design scene for 20 years in the field of identity, typography, and packaging. Participated in over 50 group exhibitions and design festivals in Serbia and abroad, her works have been published in more than 50 professional publications worldwide. She won more than 20 graphic design awards in France, Germany, USA, Russia, Slovenia and Serbia.